The South Korean company Samsung has just announced that its popular touch screen handset, Samsung Star S5230, sold over 5 million units since it went on sale the previous quarter. The Star 5230, also known as the Tocco Lite in some markets, is the fastest model in Samsung’s history to reach the milestone.
Youg-hee Lee, Vice President of Marketing, Mobile Communications Division of Samsung Elecronics, said: “We’re very pleased by this success. We see the demand for touch screen phones increasing and we will continue to offer consumers a diverse range of products, supported by unique marketing campaigns”.
Launched first in Europe, one million of the touch screen devices were sold in the first month and a half alone, after which the company expanded sales efforts to include markets in CIS, Southeast and Southwest Asia, East-Central Africa, China, and Central America. More than 700,000 units of the Star were sold in May and more than 900,000 in June. Monthly sales in July and August were 1.6 million and 1.8 million, respectively. Based on trend, Samsung also expect that number to reach 10 million by November.
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